Facebook agrees to do a look back video for Berlin on his dead son

You all aware of the Facebook look back video. With the help of automated tool it can able to build up video of everyone using Facebook ever since they have joined Facebook. The 62-second clip notes the year you joined Facebook, then shows a handful of your most-liked posts and a seemingly random selection of your photos -- all set to instrumental music.

In the URL Facebook.com/lookback you can see your video. 

Facebook agreed to create a Look Back video of a dead man after his father made a tearful plea in a video that went viral.

"All we want to do is see his movie. That's it," said John Berlin of Arnold, Mo., in a video posted on YouTube. The video had more than 835,216 views as of Today.

Here is the video 

Jesse Berlin died on Jan. 28, 2012, at the age of 21, Friends and family can post messages and photos to Jesse's Facebook page, but they cannot access his page to create a Look Back video, Berlin said.

Berlin first tried e-mailing Facebook and got an automated response. He then tweeted at Mark Zuckerberg. He knew it was unlikely that he would hear back from the company.

"Then it just dawned on me that people post these videos and sometimes they go viral," Berlin said.

While recording the video, Berlin did not expect to get so emotional, he said. "It's just what happened."

A representative from Facebook called Berlin on Wednesday evening to say the company would "cut some red tape" to make the video available in a few days, Berlin said. Facebook also told Berlin it was looking into a policy to memorialize Facebook pages for people who have lost loved ones, Berlin said.

Facebook confirmed that it is creating a video for Berlin.

"I touched the hearts of a lot of people," Berlin said. "I wasn't trying to do that, but I did ... I just wanted to see a one-minute video."

Mark Zuckerberg is Making His First Ever Appearance in [MWC 2014]

Facebook's Mark is making his first ever appearance next month  Mobile world congress trade show In Barcelona to talk about the importance of mobile for Facebook. 

Mark Zuckerberg will join the likes of AT&T CEO Randall Stephenson and IBM CEO Virginia Rometty as a keynote speaker at the congress, which is set to kick off Feb. 24.  

Though the trade show said Mr. Zuckerberg will discuss topics such as extending global Internet access, the appearance could also be an opportunity for the CEO to address increasing European skepticism about U.S.-based technology companies, amid the recent leaks on the U.S. National Security Agency’s monitoring of global data traffic.

Mr. Zuckerberg’s keynote is scheduled for 5 p.m. GMT Feb. 24, and WSJ’s Digits will be in Barcelona to cover the speech and the rest of the congress.

Facebook buys Indian company Little eye labs

Facebook has acquired Indian startup Little Eye Labs, the social network's first acquisition of a company in that country.

Little Eye Labs announced on Wednesday that it has been acquired by Facebook. In April, the company officially released its tool, Little Eye Labs for Android, which analyzes and optimizes Android application performance for developers. The terms of the deal were not disclosed.

Although few details were shared on the Little Eye Labs site, the company said that its entire team will be moving to Facebook's Menlo Park, Calif., headquarters. The Little Eye Labs team plans on using its optimization tools to "help improve performance of [Facebook's] already awesome apps."

Little Eye Labs customers won't be out of luck just yet. The company says that it'll inform current customers soon on its plans to offer its optimization platform for free until June 30.

Most Facebooked topics in 2013

On Facebook, the most-mentioned topic in the world this year was Pope Francis, according to the company. Francis, who was installed as pope in March, was the sixth-most-mentioned topic in the United States.

The pope has sparked attention across the world, including on social media, for saying "Who am I to judge?" about gay priests and, in November, embracing a disfigured man in St. Peter's Square.

In the United States, the Super Bowl topped the list for most mentioned person or event. This year's game saw the Baltimore Ravens beat the San Francisco 49ers. The federal government shutdown in October came in second.

Here are the most-talked-about people and events in the world in 2013:

1) Pope Francis

2) Election

3) Royal baby

4) Typhoon

5) Harlem Shake

6) Flood

7) Miley Cyrus

8) Boston Marathon

9) Tour de France

10) Nelson Mandela

And here are the most-talked-about people and events in the United States in 2013:

1) Super Bowl

2) Government shutdown

3) Boston Marathon

4) Syria Crisis

5) Harlem Shake

6) Pope Francis

7) George Zimmerman

8) Royal Baby

9) Nelson Mandela

10) Presidential Inauguration

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Skype’s Facebook, Twitter accounts hacked by the Syrian Electronic Army

“Stop spying on the people!” Skype tweeted a strangely self-accusatory message on January 1. And this wasn’t part of a company-wide New Year’s resolution to be internally critical. No, it was the result of a hack from a group who claim to be the Syrian Electronic Army. 

Skype, which is owned by Microsoft, saw its official blog hacked on Wednesday, along with its Facebook and Twitter accounts. “Don’t use Microsoft emails (hotmail, outlook). They are monitoring your accounts and selling the data to the governments. More details soon #SEA”  some of the posts said. The group repeated similar entreaties on the company’s Facebook pages, and repeatedly tweeted warnings about using the service. These posts were removed, but not before damage was done – one of the anti-Microsoft tweets was re-tweeted over 8,000 times. 

Skype addressed the hack in a tweet and emphasized that user information was not compromised. 

You may have noticed our social media properties were targeted today. No user info was compromised. We’re sorry for the inconvenience.

— Skype (@Skype) January 2, 2014

 The SEA is a group of young hackers who support Syrian president Bashar al-Assad, who hack into the accounts of organizations they believe spread bad information about Assad’s regime. The SEA is the highest-profile political hacker collective, and the first to wage successful cyber strikes on its opponents in a way that draws global media attention. It looks as though 2014 will be as busy as 2013 was for them, as the group targeted high-profile media outlets like the New York Times, the BBC, the AP, NPR, Al-Jazeera, and others in the last year. The SEA also went after Twitter in 2013. “You see what the American government wants you to see, but it is a fake revolution,” an SEA leader known as “The Shadow”told Digital Trends last year, explaining the SEA’s motivations. The group has characterized its behavior as a way to damage media outlets spreading bad information, often bad information specifically about the conflict in Syria. But this latest attack shows the SEA’s target pool is widening to include technology companies they believe to aid government spying.

Considering how many organizations were implicated in the NSA leaks, the SEA may have its busiest year ever in 2014. 

5 predictions for Facebook advertising in 2014

Since 2013 was such a big year for Facebook advertising, it’s worth asking: What’s in store for 2014? Here’s a look at five key Facebook advertising predictions that marketers should watch for in the New Year:

1. Graph Search on mobile will change the Facebook advertising game. Facebook’s inevitable release of Graph Search for mobile (it’s already available on desktop) will be a positive turning point for Facebook ads. Advertisers will be able to place ads on Facebook depending on users’ mobile search terms. They will also have the ability to place a type of sponsored search result, depending on the user’s search, with social context. Facebook previously offered a sponsored results ad type that was widely denounced, but that applied to a previous incarnation of Facebook’s search functionality. Now that search on Facebook is fully baked into the social network’s DNA, especially on mobile where it will play an increasingly influential role, look for Facebook advertising to get a lot more interesting – and competitive – in 2014.
2. Great creative is now essential on Facebook. Brands will need to put much more research and focus into the images they use in their Facebook ads because the ad size is so large on Facebook (especially in the News Feed). The relatively short lifespan of a Facebook ad means that brands must have a vast quantity of engaging images at the ready in order to keep their ads near the top of users’ News Feeds. Unique, constantly refreshed creative is necessary in order to keep a brand’s ad relevant to users. This is especially true for direct response advertisers, who must rely on engaging, creative ads to entice a consumer into making a purchasing decision.
3. Offline conversion for retailers. Speaking of consumers’ path-to-purchase on Facebook, the ability for retailers to track offline sales conversions from ads viewed on Facebook is another critical step Facebook is taking to give advertisers deeper insight into how their ads actually drive some type of consumer action. As Inside Facebook recently reported, Facebook has released an update to its Custom Audiences that advertisers to measure offline sales. This update will help advertisers use sales data to overlay on their Facebook data to show what actions a consumer may have taken based on viewing a brand’s ad on Facebook.
4. Bye-bye right-hand side ad types. Right-hand side ad types will lose favor in 2014 in response to advertisers’ preference for the higher-performing page-post ads and app install ads. The former ad type has been on the decline for some time. Advertisers will be urged to make Facebook their de facto homepage and vehicle for ad content, which will reinforce the concept of Facebook pages as “mission control”. The right-hand side ad placement will continue but it will be miniature format app ads or page-post ads. This change will make the user the de facto quality assurance for Facebook. Users will increasingly have the ability to engage, like and, of course, report an ad, ensuring quality content wins the battle for ad space.  
5. Facebook will continue its shift away from engagement/affinity ads to performance-based ad solutions. For performance-based marketing professionals, such as my Matomy Media Group colleagues and me, Facebook’s recent shift away from engagement and affinity ads, such as its introduction in April 2013 of cost-per-action ad buys, is welcomed news. We have long advocated for more performance-based advertising opportunities on the social network. Advertisers need more than just the ability to engage with consumers. They need to be able to drive consumer actions. Performance-based advertising on Facebook gives advertisers that option.
6. Bonus: Stepping into Twitter’s territory. Facebook has known for a while that the things its users talk about are supremely interesting and relevant for advertisers. Twitter proved that basing an advertising model around brand mentions really works; Facebook is bound to follow suit. Already, we are seeing Facebook taking steps into Twitter’s territory by showcasing which topics and brands are trending in users’ News Feeds, and by aggregating hashtagged terms. It will come as no surprise to see an ad product appear in 2014 to support both of these Twitter-like additions.

Source: insidefaceook